Secrets of the marketing masters what the best marketers do--and why it works / [electronic resource] :
Dick Martin.
- New York : American Management Association, c2009.
- 1 online resource (xxii, 265 p.)
Includes bibliographical references (p. 239-256) and index.
Introduction: Secrets of the Marketing Masters; Part One: Think Inside Out; Part Two: Think Outside In; Part Three: Connect Emotionally; Afterword: The Obama Effect; The Secrets: A Crib Sheet; Acknowledgments; Notes; Index.