TY  - BOOK
AU  - Martin,Dick
TI  - Secrets of the marketing masters: what the best marketers do--and why it works 
SN  - 9780814410226 (ebk.)
AV  - HF5415 .M3246 2009eb
U1  - 658.8 22
PY  - 2009///
CY  - New York
PB  - American Management Association
KW  - Marketing
KW  - Success in business
KW  - Electronic books
N1  - Includes bibliographical references (p. 239-256) and index; Introduction: Secrets of the Marketing Masters; Part One: Think Inside Out; Part Two: Think Outside In; Part Three: Connect Emotionally; Afterword: The Obama Effect; The Secrets: A Crib Sheet; Acknowledgments; Notes; Index
UR  - https://ezproxy.taylors.edu.my/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=274202
ER  -