Scott, David Meerman. <br/><br/>
World wide rave  creating triggers that get millions of people to spread your ideas and share your stories /  [electronic resource] : 
David Meerman Scott. 
 - Hoboken, N.J. :  John Wiley,  c2009. 
 - 1 online resource (194 p.) 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9780470430453 (ebk.) 0470430451 (ebk.) 661203078X (ebk.) 9786612030789 (ebk.) 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>014845036  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Word-of-mouth advertising.<br/>Viral marketing.<br/>Internet marketing.<br/>Internet advertising.<br/>Creative ability in business.<br/>Interest (Psychology)
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5827.95  / .S395 2009eb 
<br/><br/><label>Dewey Class. No.: </label>650.1