TY  - BOOK
AU  - Scott,David Meerman
TI  - World wide rave: creating triggers that get millions of people to spread your ideas and share your stories 
SN  - 9780470430453 (ebk.)
AV  - HF5827.95 .S395 2009eb
U1  - 650.1 22
PY  - 2009///
CY  - Hoboken, N.J.
PB  - John Wiley
KW  - Word-of-mouth advertising
KW  - Viral marketing
KW  - Internet marketing
KW  - Internet advertising
KW  - Creative ability in business
KW  - Interest (Psychology)
KW  - Electronic books
N1  - Includes bibliographical references
UR  - https://ezproxy.taylors.edu.my/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=270786
ER  -