Ryan, Damian. <br/><br/>
Understanding digital marketing  marketing strategies for engaging the digital generation /  [electronic resource] : 
Damian Ryan & Calvin Jones. 
 - London ;  Philadelphia :  Kogan Page,  2009. 
 - 1 online resource (xii, 276 p.) :  ill. 
<br/><br/>Includes bibliographical references (p. [269]-271) and index. 
<br/><br/>Going digital--the evolution of marketing -- Strategic thinking -- Your window to the digital world -- The search for success -- Website intelligence and return on investment -- E-mail marketing -- Social media and online consumer engagement -- Online PR and reputation management -- Affiliate marketing and strategic partnerships -- Digital media creative -- A lot to look forward to. 
<br/><br/><label>ISBN: </label>9780749456047 (ebk.) 0749456043 (ebk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Social media.<br/>Strategic planning.<br/>Marketing--Management.<br/>Marketing.<br/>Digitaliseren.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.1265  / .R93 2009eb 
<br/><br/><label>Dewey Class. No.: </label>658.8/72