Cakim, Idil Miriam,  1974- <br/><br/>
Implementing word of mouth marketing  online strategies to identify influencers, craft stories, and draw customers /  [electronic resource] : 
Idil Miriam Cakim. 
 - Hoboken, N.J. :  Wiley,  c2010. 
 - 1 online resource (xvii, 204 p.) :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780470573068 (ebk.) 0470573066 (ebk.) 9780470573068 (ebk. : Adobe Digital Editions) 9780470573082 (ebk. : Adobe Digital Editions) 0470573082 (ebk. : Adobe Digital Editions) 9780470573075 (ebk. : Mobipocket Reader) 0470573074 (ebk. : Mobipocket Reader) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Word-of-mouth advertising.<br/>Telemarketing.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5827.95  / .C35 2010eb 
<br/><br/><label>Dewey Class. No.: </label>658.8/72