TY  - BOOK
AU  - Cakim,Idil Miriam
TI  - Implementing word of mouth marketing: online strategies to identify influencers, craft stories, and draw customers 
SN  - 9780470573068 (ebk.)
AV  - HF5827.95 .C35 2010eb
U1  - 658.8/72 22
PY  - 2010///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Word-of-mouth advertising
KW  - Telemarketing
KW  - Electronic books
N1  - Includes bibliographical references and index
UR  - https://ezproxy.taylors.edu.my/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=309024
ER  -