McNeal, James U. <br/><br/>
Kids as customers :  a handbook of marketing to children / 
James U. McNeal. 
 - Lanham, MD  :  Lexington Books,  c1992. 
 - xii, 258 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>The emergence of children as customers -- Children as a primary market : their income, spending, and saving -- Children as a primary market : their spending and shopping -- Children as a market of influencers -- Kids as a future market : reaching them through a multidimensional segmentation strategy -- Retailing to children -- Advertising to children -- Targeting promotion and publicity to children -- Planning and developing new products for children -- Marketing research among children : purposes, procedures, problems -- Children as global consumers. 
<br/><br/><label>ISBN: </label>0669276278 (hbk.) 9780669276275 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Young consumers--United States.<br/>Marketing research--United States.
<br/><br/><label>Dewey Class. No.: </label>658.8348  / MAC 1992