TY  - BOOK
AU  - McNeal,James U.
TI  - Kids as customers: a handbook of marketing to children 
SN  - 0669276278 (hbk.)
U1  - 658.8348 
PY  - 1992///
CY  - Lanham, MD
PB  - Lexington Books
KW  - Young consumers
KW  - United States
KW  - Marketing research
N1  - Includes bibliographical references and indexes; The emergence of children as customers -- Children as a primary market : their income, spending, and saving -- Children as a primary market : their spending and shopping -- Children as a market of influencers -- Kids as a future market : reaching them through a multidimensional segmentation strategy -- Retailing to children -- Advertising to children -- Targeting promotion and publicity to children -- Planning and developing new products for children -- Marketing research among children : purposes, procedures, problems -- Children as global consumers
ER  -