TY  - BOOK
AU  - Dhar,Mainak
TI  - Brand management 101: 101 lessons from real-world marketing 
SN  - 9780470822296 (pbk.)
U1  - 658.827 
PY  - 2007///
CY  - Singapore
PB  - John Wiley & Sons (Asia)
KW  - Brand name products
KW  - Marketing
KW  - Management
N1  - Includes index
ER  -