TY  - BOOK
AU  - Lester,David
TI  - How they started: how 30 good ideas became great businesses 
SN  - 9789833832262 (pbk.)
U1  - 658.11 
PY  - 2011///
CY  - Petaling Jaya
PB  - Advantage Quest Publications
KW  - New business enterprises
KW  - Case studies
KW  - Brand name products
ER  -