Advertising now. Online / 
edited by Julius Wiedemann 
 - Hong Kong :  Taschen,  [2006] 
 - 448 p. :  chiefly col. ill. ;  26 cm. +  1 DVD (4 3/4 in.) 
<br/><br/> Accompanying DVD contains video clips of some of the campaigns featured in the text  Includes indexes of agencies and clients 
<br/><br/>ESSAYS. Introduction / Bob Greenberg -- Leading an online agency : interview with Matt Freeman -- The death of advertising as we know it / Johan Tesch -- Online brand building / Lars Hemming Jorgensen -- Changes, changes, changes / Daniel Solana -- Advertising is dead, long live  advertising! / Mike John Otto -- Ideas are the core business : interview with Jan Leth -- Lots in confessions today / PJ Pereira -- The new artist / Ricardo Figueira. CHAPTERS. Food & beverage -- Media -- Miscellaneous --   Service & retailers --Sports & games -- Technology & games  -- Transport -- Index (Agencies) -- Index (Clients) -- DVD contents 
<br/><br/><br/>System requirements for accompanying material: DVD-drive 
<br/><br/><br/>Text in English, French, and German 
<br/><br/><label>ISBN: </label>3822849561 (pbk.) 9783822849569 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet advertising<br/>Advertising--Web sites--Design<br/>Advertising campaigns<br/>World Wide Web
<br/><br/><label>Dewey Class. No.: </label>658.872  / ADV