TY  - BOOK
AU  - Wiedemann,Julius
TI  - Advertising now. Online
SN  - 3822849561 (pbk.)
U1  - 658.872 
PY  - 2006///]
CY  - Hong Kong
PB  - Taschen
KW  - Internet advertising
KW  - Advertising
KW  - Web sites
KW  - Design
KW  - Advertising campaigns
KW  - World Wide Web
N1  - Accompanying DVD contains video clips of some of the campaigns featured in the text; Includes indexes of agencies and clients; ESSAYS. Introduction / Bob Greenberg -- Leading an online agency : interview with Matt Freeman -- The death of advertising as we know it / Johan Tesch -- Online brand building / Lars Hemming Jorgensen -- Changes, changes, changes / Daniel Solana -- Advertising is dead, long live  advertising! / Mike John Otto -- Ideas are the core business : interview with Jan Leth -- Lots in confessions today / PJ Pereira -- The new artist / Ricardo Figueira. CHAPTERS. Food & beverage -- Media -- Miscellaneous --   Service & retailers --Sports & games -- Technology & games  -- Transport -- Index (Agencies) -- Index (Clients) -- DVD contents
ER  -