TY  - BOOK
AU  - Neves,Marcos Fava
AU  - Castro,Luciano Thomé e.
AU  - Cônsoli,Matheus Alberto
TI  - Marketing methods to improve company strategy: applied tools and frameworks to improve a company's competitiveness using a network approach 
SN  - 9780203859865 (electronic bk.)
U1  - 658.8/02 22
PY  - 2010///
CY  - New York
PB  - Routledge
KW  - Strategic planning
KW  - Industrial management
KW  - Marketing
KW  - Competition
KW  - Electronic books
N1  - Includes bibliographical references and index
UR  - https://ezproxy.taylors.edu.my/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=308096
ER  -