Altstiel, Tom. <br/><br/>
Advertising creative :  strategy, copy + design / 
Tom Altstiel, Jean Grow. 
 - 2nd ed. 
 - Los Angeles :  SAGE,  c2010. 
 - xx, 347 p. :  ill. (chiefly col.) ;  28 cm. 
<br/><br/> Rev. ed. of: Advertising strategy. c2006. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Copy, design, and creativity -- Before you get started -- Branding -- Strategy -- Issues in a changing marketplace -- Concepting -- Design -- Campaigns -- Headlines and taglines -- Body copy -- Print -- Electronic media -- Digital -- Direct marketing -- Beyond media -- Business-to-business -- Survival guide. 
<br/><br/><label>ISBN: </label>9781412974912 (pbk.) 1412974917 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1  / ALT 2010