Watkins, Julian Lewis.

The 100 greatest advertisements, 1852-1958 : who wrote them and what they did / by Julian Lewis Watkins. - Rev. and enl. ed - New York : Dover Publications, [1993] - xvi, 233 p. : ill. ; 28 cm. - Dover pictorial archive series .

Includes index.



0486205401 (pbk.) 9780486205403 (pbk.)


Advertising.
Selling.
Sales promotion.

659.132 / WAT