Watkins, Julian Lewis. The 100 greatest advertisements, 1852-1958 : who wrote them and what they did / by Julian Lewis Watkins. - Rev. and enl. ed - New York : Dover Publications, [1993] - xvi, 233 p. : ill. ; 28 cm. - Dover pictorial archive series . Includes index. ISBN: 0486205401 (pbk.) 9780486205403 (pbk.) Subjects--Topical Terms: Advertising.Selling.Sales promotion. Dewey Class. No.: 659.132 / WAT