TY  - BOOK
AU  - Hassett,James
TI  - AdverSelling: how to build stronger relationships and close more sales by applying 26 principles from successful advertising campaigns 
SN  - 0972763031 (alk. paper)
U1  - 659.1042 
PY  - 2005///
CY  - [Burlington, MA]
PB  - AdverTraining Group
KW  - Selling
KW  - Psychological aspects
KW  - Advertising
KW  - Sales personnel
KW  - Psychology
KW  - Customer relations
N1  - Includes bibliographical references (p. 159-171) and index
ER  -