Principles of marketing / Philip Kotler ... [et al.]. - 4th European ed. - Harlow : Financial Times Prentice Hall, 2005. - xxxiv, 954 p. : ill. (some col.), col. ports. ; 28 cm. Previous ed.: 2001. Includes bibliographical references and index. Pt 1: Marketing now -- Pt 2: The marketing setting -- Pt 3: Markets -- Pt 4: Core strategy -- Pt 5: Product -- Pt 6: Price -- Pt 7: Promotion -- Pt 8: Place. ISBN: 0273684566 (pbk.) 9780273684565 (pbk.) Subjects--Topical Terms: Marketing.Marketing--Europe. Dewey Class. No.: 658.80094 / PRI