Influencer : the power to change anything / Kerry Patterson ... [et al.]. - New York : McGraw-Hill, c2008. - x, 299 p. ; 24 cm.

Includes bibliographical references and index.

You're an influencer -- Find vital behaviors -- Change the way you change minds -- Make the undesirable desirable : personal motivation -- Surpass your limits : personal ability -- Harness peer pressure : social motivation -- Find strength in numbers : social ability -- Design rewards and demand accountability : structural motivation -- Change the environment : structural ability -- Become an influencer.

9780071484992 (hbk.) 007148499X (pbk.)


Influence (Psychology)
Leadership.
Power (Psychology).
Social Behavior.
Psychology--Popular Works.

153.85 / INF