Influencer : the power to change anything /
Kerry Patterson ... [et al.].
- New York : McGraw-Hill, c2008.
- x, 299 p. ; 24 cm.
Includes bibliographical references and index.
You're an influencer -- Find vital behaviors -- Change the way you change minds -- Make the undesirable desirable : personal motivation -- Surpass your limits : personal ability -- Harness peer pressure : social motivation -- Find strength in numbers : social ability -- Design rewards and demand accountability : structural motivation -- Change the environment : structural ability -- Become an influencer.
9780071484992 (hbk.) 007148499X (pbk.)
Influence (Psychology) Leadership. Power (Psychology). Social Behavior. Psychology--Popular Works.