TY  - BOOK
AU  - Patterson,Kerry
TI  - Influencer: the power to change anything 
SN  - 9780071484992 (hbk.)
U1  - 153.85 
PY  - 2008///
CY  - New York
PB  - McGraw-Hill
KW  - Influence (Psychology)
KW  - Leadership
KW  - Power (Psychology)
KW  - Social Behavior
KW  - Psychology
KW  - Popular Works
N1  - Includes bibliographical references and index; You're an influencer -- Find vital behaviors -- Change the way you change minds -- Make the undesirable desirable : personal motivation -- Surpass your limits : personal ability -- Harness peer pressure : social motivation -- Find strength in numbers : social ability -- Design rewards and demand accountability : structural motivation -- Change the environment : structural ability -- Become an influencer
ER  -