Temporal, Paul.  <br/><br/>
The branding of MTV :  will Internet kill the video star? / 
Paul Temporal. 
 - Singapore ; Hoboken, NJ :  John Wiley & Sons (Asia),  2008. 
 - xi, 246 p. :  ill. ;  24 cm. 
<br/><br/>1. The birth of MTV - 2. Building global brand equity - 3. 21st-century branding : the "relationship age" - 4. MTV and global urban youth culture - 5. MTV brand anatomy - 6. The MTV brand and business strategies - 7. Competitive analysis and brand development - 8. Brand execution: giving youth a total music experience - 9. Brand management - 10. Brand-building case studies: MTV India and MTV China - 11. The future of the MTV brand - Index. 
<br/><br/><label>ISBN: </label>9780470822715 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Music videos.<br/>Branding (Marketing)<br/>Brand name products--Management. <br/>MTV Networks.
<br/><br/><label>Dewey Class. No.: </label>384.5506573  / TEM