TY  - BOOK
AU  - Temporal,Paul
TI  - The branding of MTV: will Internet kill the video star? 
SN  - 9780470822715
U1  - 384.5506573 
PY  - 2008///
CY  - Singapore ; Hoboken, NJ
PB  - John Wiley & Sons (Asia)
KW  - Music videos
KW  - Branding (Marketing)
KW  - Brand name products
KW  - Management.
KW  - MTV Networks
N1  - 1. The birth of MTV - 2. Building global brand equity - 3. 21st-century branding : the "relationship age" - 4. MTV and global urban youth culture - 5. MTV brand anatomy - 6. The MTV brand and business strategies - 7. Competitive analysis and brand development - 8. Brand execution: giving youth a total music experience - 9. Brand management - 10. Brand-building case studies: MTV India and MTV China - 11. The future of the MTV brand - Index
ER  -