Ritzer, George. <br/><br/>
The McDonaldization thesis :  explorations and extensions / 
George Ritzer. 
 - London :  SAGE,  1998 
 - viii, 212 p. ;  24 cm. 
<br/><br/>Includes index. 
<br/><br/>Pt I: Theoretical issues - Pt II: The expansion of McDonaldization - Pt III: The new means of consumption  - Pt IV: McDonaldization redux. 
<br/><br/><label>ISBN: </label>0761955402 
<br/><br/><label>Subjects--Corporate Names: </label><br/>McDonald's Corporation--Influence.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Franchises (Retail trade)--Marketing.<br/>Consumption (Economics)<br/>Retail trade--Social aspects.<br/>Industrial management.<br/>Industrial efficiency.
<br/><br/><label>Dewey Class. No.: </label>381.13  / RIT