TY  - BOOK
AU  - Ritzer,George
TI  - The McDonaldization thesis: explorations and extensions 
SN  - 0761955402
U1  - 381.13 
PY  - 1998///
CY  - London
PB  - SAGE
KW  - McDonald's Corporation
KW  - Influence
KW  - Franchises (Retail trade)
KW  - Marketing
KW  - Consumption (Economics)
KW  - Retail trade
KW  - Social aspects
KW  - Industrial management
KW  - Industrial efficiency
N1  - Includes index; Pt I: Theoretical issues - Pt II: The expansion of McDonaldization - Pt III: The new means of consumption  - Pt IV: McDonaldization redux
ER  -