Bradley, John -. <br/><br/>
Cadbury's purple reign :  the story behind chocolate's best-loved brand / 
John Bradley. 
 - Chichester, England :  John Wiley,  2008. 
 - x, 342 p. :  ill. (some col.) ;  26 cm. 
<br/><br/>Includes bibliographical references (p. 336-337) and index. 
<br/><br/>1. The rise to prominence - 2. Making chocolate a mass market - 3. Difficult headwinds - 4. The path to global leadership - Overview - Bibliography - Index. 
<br/><br/><label>ISBN: </label>9780470725245 (hbk.) 0470725249 (hbk.) 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Cadbury Ltd.--History.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Confectioners--History.--Great Britain<br/>Chocolate industry--History.--Great Britain<br/>Brand name products--History.--Great Britain
<br/><br/><label>Dewey Class. No.: </label>338.47641334  / BRA