TY  - BOOK
AU  - Bradley,John -.
TI  - Cadbury's purple reign: the story behind chocolate's best-loved brand 
SN  - 9780470725245 (hbk.)
U1  - 338.47641334 
PY  - 2008///
CY  - Chichester, England
PB  - John Wiley
KW  - Cadbury Ltd
KW  - History
KW  - Confectioners
KW  - Great Britain
KW  - Chocolate industry
KW  - Brand name products
N1  - Includes bibliographical references (p. 336-337) and index; 1. The rise to prominence - 2. Making chocolate a mass market - 3. Difficult headwinds - 4. The path to global leadership - Overview - Bibliography - Index
ER  -