TY  - BOOK
AU  - Kawasaki,Guy
TI  - Enchantment: the art of changing hearts, minds, and actions 
SN  - 9781591843795 (hbk.)
U1  - 658.80019 
PY  - 2011///
CY  - New York, N.Y.
PB  - Portfolio/Penguin
KW  - Persuasion (Psychology) in organizations
KW  - Persuasion (Psychology)
KW  - Influence (Psychology)
KW  - Marketing
KW  - Psychological aspects
KW  - Management
N1  - Includes bibliographical references (p. [191]-192) and index
ER  -