Wunker, Stephen M. <br/><br/>
Capturing new markets :  how smart companies create opportunities others don't / 
Stephen Wunker. 
 - New York, N.Y. :  McGraw-Hill,  c2011. 
 - xxi, 260 p. :  ill. ;  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780071767446 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Creative ability in business.
<br/><br/><label>Dewey Class. No.: </label>658.8  / WUN 2011