TY  - BOOK
AU  - Baines,Paul
AU  - Egan,John
AU  - Jefkins,Frank William
TI  - Public relations: contemporary issues and techniques 
SN  - 9780750657242 (paperback)
U1  - 659.2 
PY  - 2004///
CY  - Oxford ; Boston
PB  - Elsevier/Butterworth-Heinemann
KW  - Public relations
KW  - Management
N1  - Includes bibliographical references and index
ER  -