Proven tactics in e-retail case studies on selling more online. [electronic resource] :
- Portsmouth, R.I. : MarketingSherpa, Inc., 2003.
- 99 p.
- Practical know-how & case studies .
pt. 1. Tactics used by 11 "pure play" eretailers -- pt. 2. Tactics used by 9 integrated online + offline eretailers.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.