TY  - BOOK
AU  - Oh,Haemoon
AU  - Pizam,Abraham
TI  - Handbook of hospitality marketing management
T2  - Elsevier handbooks of hospitality management series
SN  - 0080450806 (hardback)
U1  - 647.068 
PY  - 2008///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Hospitality industry
KW  - Marketing
KW  - Food service
KW  - Restaurants
N1  - Includes bibliographical references and index
ER  -