TY  - BOOK
AU  - Freitag,Alan R.
AU  - Stokes,Ashli Quesinberry
TI  - Global public relations: spanning borders, spanning cultures 
SN  - 0415448158 (pbk.)
U1  - 659.209 
PY  - 2009///
CY  - New York, NY
PB  - Routledge
KW  - Public relations
KW  - Cross-cultural studies
KW  - Culture and globalization
KW  - Intercultural communication
N1  - Includes bibliographical references and index; Common ground -- Evolution of the profession -- Theories and methods -- Comparative cultural metrics -- Structural comparisons -- The state of the public relations profession -- South and Southeast Asia -- Evolutionary public relations in China, Japan, and South Korea -- The Middle East -- PUblic relations in Sub-Saharan Africa -- Latin America -- Central and Eastern Europe -- Western Europe and legacy countries -- A look to the future
ER  -