TY  - BOOK
AU  - Strauss,Judy
AU  - Frost,Raymond
TI  - E-marketing
SN  - 9780132461849 (pbk. : Int'l ed.)
U1  - 658.872 
PY  - 2009///
CY  - Upper Saddle River, NJ
PB  - Pearson Prentice Hall
KW  - Internet marketing
N1  - Past, present, and future -- Strategic E-marketing and performance metrics -- The E-marketing plan -- A world of E-marketing opportunities -- Ethical and legal issues -- E-marketing research -- Consumer behavior online -- Segmentation and targeting strategies -- Differentiation and positioning strategies -- Product: the online offer -- Pricing: the online value -- The internet for distribution -- E-marketing communication tools -- New digital media -- Customer relationship management
N2  - "This edition focuses more on e-marketing strategy and features seven new chapter-opening vignettes, many new screen images, and updated "Let's Get Technical" boxes. Significant new topics covered include Web analytics, engagement metrics, virtual worlds, location marketing online, and an entire new chapter and appendix on the social media (including search marketing). The authors also propose a new way of looking at physical and digital media and suggest that the terms offline/online and traditional/non-traditional media no longer work."--P. xvi
ER  -