Business-to-business marketing : strategies and implementation /
Daniel Michel ... [et al.].
- Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2003.
- xviii, 469 p. : ill. ; 26 cm.
- Profitable marketing relationships series. .
This book is an adaptation of a successful french text. "Including the book in ... series on Profitable marketing relationships"--P. xv.