TY  - BOOK
AU  - Michel,Daniel
TI  - Business-to-business marketing: strategies and implementation 
SN  - 033392195X (pbk.)
U1  - 658.804 
PY  - 2003///
CY  - Houndmills, Basingstoke, Hampshire, New York
PB  - Palgrave Macmillan
KW  - Industrial marketing
KW  - Management
KW  - Marketing
KW  - Planning
N1  - This book is an adaptation of a successful french text; "Including the book in ... series on Profitable marketing relationships"--P. xv; Includes bibliographical references and index
ER  -