Swartz, Jeffrey.

Doing well and doing good [videorecording] / Doing well and doin g good : corporate social responsibility as a profit generator. Jeffrey Swartz. - California : Stanford University, c2004. - 1 videodisc (61 min.) : sd., col. ; 4 3/4 in. - Stanford executive briefings .

It is illegal to make copy of this disc.

In an age when consumers and investors alike are gravitating toward companies whose brands they can trust, it's no longer enough to be solely focused on the bottom line. Timberland is proof that profit-minded companies can build on their success while "doing well" for shareholders and "doing good" for communities.


DVD


Social responsibility of business.

658.408 / SWA