TY - ADVS AU - Swartz,Jeffrey TI - Doing well and doing good U1 - 658.408 PY - 2004/// CY - California PB - Stanford University KW - Social responsibility of business N1 - It is illegal to make copy of this disc N2 - In an age when consumers and investors alike are gravitating toward companies whose brands they can trust, it's no longer enough to be solely focused on the bottom line. Timberland is proof that profit-minded companies can build on their success while "doing well" for shareholders and "doing good" for communities ER -