Statistics for marketing and consumer research /
Mario Mazzocchi.
- Los Angeles : SAGE, 2008
- xviii, 412 p. : ill. ; 25 cm.
Includes bibliographical references and index.
Pt. 1. Collecting, preparing and checking the data - Pt. 2. Sampling, probability and inference - Pt. 3. Relationships among variables - Pt. 4. Classification and segmentation techniques - Pt. 5. Further methods in multivariate analysis - Appendix - Glossary - References - Index.