TY  - BOOK
AU  - Mazzocchi,Mario
TI  - Statistics for marketing and consumer research
SN  - 9781412911221 (pbk)
U1  - 658.83028 
PY  - 2008///
CY  - Los Angeles
PB  - SAGE
KW  - Marketing research
KW  - Statistical methods
KW  - Consumers
KW  - Research
N1  - Includes bibliographical references and index; Pt. 1. Collecting, preparing and checking the data - Pt. 2. Sampling, probability and inference - Pt. 3. Relationships among variables - Pt. 4. Classification and segmentation techniques - Pt. 5. Further methods in multivariate analysis - Appendix - Glossary - References - Index
ER  -