Proctor, Tony <br/><br/>
Strategic marketing :  an introduction / 
Tony Proctor. 
 - 2nd ed. 
 - London ;  New York :  Routledge,  2008. 
 - xii, 335 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. 317-330) and index. 
<br/><br/><label>ISBN: </label>9780415458177 (pbk.) 041545817X (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making.<br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.802  / PRO