TY  - BOOK
AU  - Proctor, Tony
TI  - Strategic marketing: an introduction 
SN  - 9780415458177 (pbk.)
U1  - 658.802 
PY  - 2008///
CY  - London, New York
PB  - Routledge
KW  - Marketing
KW  - Decision making
KW  - Management
N1  - Includes bibliographical references (p. 317-330) and index
ER  -