TY  - BOOK
AU  - Burton,Dawn
TI  - Cross-cultural marketing: theory, practice and relevance 
SN  - 9780415448932 (pbk.)
U1  - 658.80089 
PY  - 2009///
CY  - Milton Park, Abingdon, Oxon, New York, NY
PB  - Routledge
KW  - Marketing
KW  - Multiculturalism
KW  - Minority consumers
N1  - Includes bibliographical references and index; 1. Dimensions of culture - 2. Consumer behaviour - 3. Products - 4. Products - 5. Distribution - 6. Internet and mobile commerce - 7. Pricing strategies - 8. Marketing management practice - 9. Marketing research - Bibliography - Index
ER  -