TY  - BOOK
AU  - Brennan,Ross
AU  - Canning,Louise
AU  - McDowell,Raymond
TI  - Business-to-business marketing
T2  - Advanced marketing series
SN  - 1412919703 (pbk.)
U1  - 658.804 
PY  - 2007///
CY  - Los Angeles ;London
PB  - SAGE
KW  - Industrial marketing
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -