TY  - BOOK
AU  - Schiffman,Leon G.
AU  - Bednall,David
AU  - O'Cass,Aron
AU  - Paladino,Angela
AU  - Ward,Steven
AU  - Kanuk,Leslie Lazar
TI  - Consumer behaviour
SN  - 9780733984174 (pbk.)
U1  - 658.8342 
PY  - 2008///
CY  - Frenchs Forest, N.S.W.
PB  - Pearson Education Australia
KW  - Consumer behavior
KW  - Motivation research (Marketing)
KW  - Marketing
N1  - Includes bibbliographical references and index; Part 1: Introduction - 1. The foundations of consumer behaviour - 2. Market segmentation -- Part 2: The consumer as an individual - 3. Consumer needs and motivation - 4. Consumer personality and self-concept - 5. Consumer perception - 6. Learning and consumer involvement - 7. Consumer attitude formation and change -- Part 3: Consumers in their social and cultural settings - 8. Social influences on buyer behaviour - 9. The family - 10. Social class and consumer behaviour - 11. The influence of culture on consumer behaviour - 12. Subcultural aspects of consumer behaviour - 13. Cross-cultural consumer behaviour: an international perspective -- Part 4" The decision-making process - 14. Decision making - 15. Consumer influence and diffusion of innovations  -- Part 5: Consumer behaviour and society - 16. Public policy and consumer protection
ER  -