Hooley, Graham J. <br/><br/>
Marketing strategy and competitive positioning / 
Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud. 
 - 4th ed. 
 - Harlow :  FT Prentice Hall,  c2008. 
 - xviii, 614 p. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780273706977 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Target marketing.<br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.802  / HOO