TY  - BOOK
AU  - Hooley,Graham J.
AU  - Piercy,Nigel
AU  - Nicolaud,Brigitte
TI  - Marketing strategy and competitive positioning
SN  - 9780273706977 (pbk.)
U1  - 658.802 
PY  - 2008///
CY  - Harlow
PB  - FT Prentice Hall
KW  - Target marketing
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -