TY  - BOOK
AU  - Lawson,Russell
TI  - The PR buzz factor: how using public relations can boost your business 
SN  - 0749444681 (pbk.)
U1  - 659.2 
PY  - 2006///
CY  - London
PB  - Kogan Page
KW  - Public relations
KW  - Strategic planning
N1  - Includes index; Introduction: what makes you tick? - Ch. 1. The audit - Introduction ; the audit ; gathering information ; strategy versus tactics - Ch. 2. Why you need PR - Introduction ; your message ; stakeholder expectations ; agenda setting ; campaigns ; conclusion - Ch. 3. Environmental analysis - Introduction ; the SWOT analysis ; conclusion - Ch. 4. Looking after your stakeholders - Introduction ; stakeholder mapping ; messages ; an internet community ; where to now? - Ch. 5. Tactics - Introduction ; the next step ; over to you - Ch. 6. The end has no end - Introduction ; monitoring and evaluation ; keep it going - Appendix: help available for small businesses - Index
ER  -