Kumar, V.,  1957- <br/><br/>
Essentials of marketing research / 
V. Kumar, David A. Aaker, George S. Day. 
 - 2nd ed. 
 - New York :  Wiley,  c2002. 
 - xix, 553 p. :  ill. (some col.) ;  27 cm +  1 CD-ROM (4 3/4in). 
<br/><br/> Accompanied by CD-ROM : SPSS student version 13.0 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Pt I: The nature and scope of marketing research - Pt II: Data collection - Pt III: Data analysis - Pt IV: Applications - Appendix - Index. 
<br/><br/><label>ISBN: </label>047141235X (pbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83  / KUM