Temporal, Paul. <br/><br/>
B2B branding in Malaysia:  a guide to building successful business-to-business brands / 
 Business-to-businesss branding in Malaysia 
Dr. Paul Temporal. 
 - Selangor :  Kanyin Publications,  c2006. 
 - xvii, 119 p.  ill. ;  23 cm. 
<br/><br/>Acknowledgements - Foreword - Introduction - Ch. 1. What is a brand? - Ch. 2. B2B and B2C branding - Ch. 3. What is the brand plan? - Ch. 4. How to implement and manage the brand strategy? - Ch. 5. Final thoughts. 
<br/><br/><label>ISBN: </label>9834161174 (hbk.) 9789834161170 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management.<br/>Product management.
<br/><br/><label>Dewey Class. No.: </label>658.827  / TEM