TY  - BOOK
AU  - Temporal,Paul
TI  - B2B branding in Malaysia: a guide to building successful business-to-business brands 
SN  - 9834161174 (hbk.)
U1  - 658.827 
PY  - 2006///
CY  - Selangor
PB  - Kanyin Publications
KW  - Brand name products
KW  - Management
KW  - Product management
N1  - Acknowledgements - Foreword - Introduction - Ch. 1. What is a brand? - Ch. 2. B2B and B2C branding - Ch. 3. What is the brand plan? - Ch. 4. How to implement and manage the brand strategy? - Ch. 5. Final thoughts
ER  -